RISE
A brand identity and digital experience for a preventative health clinic.
A clearer view of care.
Nine services moved from a hidden accordion into a visual grid, making the full range easier to scan.
On mobile, the priorities were simple: put the services in view, keep the explanation close and make the next step easy to find.
An identity that carries through.
A simple mark and warm orange palette connect the website, patient materials and packaging. Each application belongs to the same system.
Care, in everyday moments.
The website pairs clinical information with photography of shared moments and active everyday life.
A shorter path to booking.
Eight fields became five across three guided steps, with progress visible throughout.
From finding a service to making an appointment.
With services easier to scan and fewer fields to complete, the experience is designed around getting people to their first appointment.
- Booking fields
- 85
- Reduced from eight fields to five.
- Guided steps
- 3
- One sequence, with progress visible throughout.
- Monthly bookings
- 50300*
- Approximate counts before and after launch.
* Provisional project figures. Counts, monthly booking data and the reporting period are still to be confirmed.
